Behind the Cut

Editing for films, brands, and artists that leaves a mark.

HELLO I AM RAYRA BHADR!

Driven by instinct and focused on the emotional impact of the cut. I shape narrative timelines for directors and brands worldwide. Known legally as Abu Hurraira, creating under the lens of Rayra Bhadr.

Creative Director & Preditor with a 4 years of professional experience and track record of building global brand identities from the ground up. Scaled from a full-time (Resolve) multimedia & film editor to creative director at globally recognized names, leading their digital brand presence from their initial launch to captured the market. Major Creative milestones, including the creation of brand SpliceGrid.

HOW I WORK

→ Concept First

Every project begins with a strong creative direction and visual mood.

→ Collaborative Process

I work closely with my clients and brands to shape the story together.

→ Emotion-Driven Editing

Pacing, rhythm, and sound are crafted to amplify impact.

→ Behind the Lens

FEATURED EXPERIENCES

Creo World co, Texas, USA | Remote

Editor, 2025 - Present

SpliceGrid, Dubai, UAE | Remote

Creative Director & VA, 2025 - Present

• Lead Post-Production: Serve as primary editor for elite global athletes, handling everything from raw footage to the final deliverable, including IFBB Pro athlete John Jewett.

• Founding Core Member & Creative Director: Joined as a founding team member to build the brand from the ground up, directing the entire visual identity from day one.

Polar Smile Ltd. Rochford, Eng | Remote

Editor, 2023 - 2025

• High-Volume Video Production: Edited over 500 video projects, Worked on commercial content for globally recognized companies, including major creative software brands like Wondershare.

2026

2025

2023

FEATURED EXPERIENCES

Creo World co, Texas, USA | Remote

Editor, 2025 - Present

SpliceGrid, Dubai, UAE | Remote

Creative Director & VA, 2025 - Present

• Lead Post-Production: Serve as primary editor for elite global athletes, handling everything from raw footage to the final deliverable, including IFBB Pro athlete John Jewett.

• Founding Core Member & Creative Director: Joined as a founding team member to build the brand from the ground up, directing the entire visual identity from day one.

Polar Smile Ltd. Rochford, Eng | Remote

Editor, 2023 - 2025

• High-Volume Video Production: Edited over 500 video projects, Worked on commercial content for globally recognized companies, including major creative software brands like Wondershare.

“Working with Noirframe truly elevated our music to another level visually. The atmosphere, pacing, and detail brought a completely new emotional layer to our track.”

— Dylan C., Creo World

“From concept to final cut, everything felt intentional, thoughtful, and refined. The production process was smooth, focused, and the result exceeded our expectations.”

— Marcus V, Splice Grid

“Noirframe has a rare ability to translate abstract ideas into powerful visual narratives. The final film felt cinematic, immersive, and truly aligned with our brand.”

— Nathan B., Polar Smile Ltd.